Eric Eden, Co-Founder and CMO of Workverse
Eric Eden, host of the "Remarkable Marketing" podcast, discusses key insights from his interviews with top marketing leaders. He highlights how successful marketers leverage diverse strategies, such as combining online advertising with content marketing, influencers, and user-generated content to reduce costs and enhance impact. Eden emphasizes the significance of channels like podcasting and YouTube, noting their cross-generational appeal and effectiveness. He also discusses the transformative potential of AI in marketing, likening its impact to that of the internet boom in the mid-90s.
Simpli.fi
Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth.
Our platform powers highly targeted, high-volume campaigns across omnichannel environments including CTV, native, mobile, display, and social. We deliver transparent performance with local precision at national scale. Simpli.fi enables marketers—from multi-location brands and independent agencies who serve them, to political, advocacy, and public-affairs organizations—to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights.
Simpli.fi is backed by leading private equity firms Blackstone and GTCR. To learn more, visit Simpli.fi.