James Hipkin, CEO of Inn8ly and Red8 Interactive
James Hipkin, talks about the evolution of digital marketing strategies and the role of AI in 2023. James highlights the transformation from digital marketing being an afterthought to its current integral role in overall marketing strategies. He emphasizes the importance of a customer-first approach and the potential impact of AI in the field. Furthermore, James sheds light on the most common mistake marketers make: the absence of a strategic approach, with websites often failing to align with customers' needs and objectives. The conversation provides valuable insights for both seasoned marketers and those looking to navigate the ever-changing landscape of digital marketing.
Simpli.fi TV
Simpli.fi TV provides opportunities to showcase leaders and doers in the marketing and advertising space, allowing them to share their insights, perspectives and unique stories. Interviews are brief (under 10 minutes), educational, and ideal for viewers wishing to learn from their peers.
Simpli.fi TV integrates news and trends from digital and marketing companies globally. Simpli.fi TV’s interviews feature trends in marketing, digital, programmatic, creative, connected TV, and the great people behind them. Simpli.fi TV works to be a real-time source of all things marketing from top companies around the globe.
Simpli.fi TV is sponsored by Simpli.fi, a leading provider of workflow software and programmatic solutions to advertising agencies and other media buying organizations.