Long-Term Success for CMOs and Senior Leadership | Melinda Byerley
- S1E72
- 11:17
- November 7th 2023
Melinda Byerley, CEO of Fiddlehead Marketing
David McBee sits down with Melinda Byerley, an expert in marketing leadership, to uncover the challenges and opportunities facing senior marketing leaders in the tech industry. Melinda shares her insights on building trust, understanding the organization's nuances before making changes, and the evolving role of brand in marketing. She also discusses her journey into the world of AI marketing analytics and offers valuable advice for agencies and peers looking to embrace this transformative technology.
Simpli.fi
Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth.
Our platform powers highly targeted, high-volume campaigns across omnichannel environments including CTV, native, mobile, display, and social. We deliver transparent performance with local precision at national scale. Simpli.fi enables marketers—from multi-location brands and independent agencies who serve them, to political, advocacy, and public-affairs organizations—to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights.
Simpli.fi is backed by leading private equity firms Blackstone and GTCR. To learn more, visit Simpli.fi.