Navigating Modern Brand Marketing Challenges and Strategies | Angela Marsh

Angela Marsh, Senior Growth Strategist at Venus et Fleur

In this insightful conversation between David McBee and Angela Marsh, the challenges and strategies of modern brand marketing are explored in the context of the shifting digital landscape of 2023. Angela Marsh, an experienced marketer, delves into the evolving complexities of growth marketing, highlighting the need for brands to reevaluate their approach due to changing consumer behaviors and emerging technologies. The discussion emphasizes the significance of a diversified marketing strategy that combines storytelling through a full-funnel approach, leveraging platforms like CTV (Connected TV) for re-targeting, and incorporating attribution tools for informed decision-making. Angela's valuable insights provide a glimpse into the dynamic world of brand marketing in an era of constant change and innovation.