Content Creation Hack #3: How Long Your Copy Really Needs To Be

There are rumours about this – maybe you’ve heard them?

The ones that tell you that your captions should be less than a 80 characters, or you should have short-form copy.

Yes, that works … but not with every industry and audience. The key is knowing when to use long-form copy and when to use short-form or medium-form copy.

As a content creator, you need to know what works for what industry and when to get your images to do the heavy lifting.

You don’t want to miss:

• The Two Different Types of Investment We Make When We Buy Anything
• Why Rumours About Keeping Character Count Down Are Wrong
• When to Get Images To Do The Heavy Lifting and When Longer Copy is Crucial

Resources mentioned:

How to Create Charismatic Content (Episode 17 of Social Sparks)

Beautiful Business Launch: Your simple action plan to get your social media business up and running, beautifully! No overwhelm. No fluff. And no theory.

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