#19 Two Ways to Sell (and Succeed)

There are two ways to sell your products and services. Which is right for you depends on your product, your audience, and this surprising element.

To operate in the black, you’ve got to sell stuff. Right?

But selling is trickier than you might think. Because you’ve got a lot of different options. Which is right for you? Which is best for the product you’re selling? That’s what we talk about today.

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Welcome to the Solopreneur Life Podcast. I’m your host, Kathryn Aragon. 

At Solopreneur Life, we’re all about building and scaling your business, so you can enjoy the freedom, flexibility AND FUN that come with running your own business. Join us every week as we dive into the ups and downs of running a solo business.

Today, we’re talking about Two Ways to Sell (And Succeed).

But before we dive in...

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TOPIC 1: 2 Ways to Sell 

There are two ways to sell

• Personally - one-to-one
• Automated - people find your landing page and buy from it

Each is good for a different purpose.

One-to-one: 

You get on a sales call to talk with your prospect, give a demonstration, do discovery, negotiate terms, and answer their questions. Best for:

• When you’re selling a high-dollar offer or service
• The sales process is complex.
• There are a lot of personalizations that can be made.

Automated:

This happens on your website, whether you’re paying attention or not. Best for:

• Digital products or courses
• No-touch, low-touch offers
• No-cost, low-cost offers
• Proven products — your messaging, offer, and price are on point.

Which one is right for you? Likely both. It just depends on what you’re offering.

Listen in to learn more!