#22 Do You Really Need a Niche?

You’ve been told you need to find a niche, but you like being a generalist. Is there a real benefit to niching your biz? That’s what we cover in this smart episode.

TEASER

First thing they tell you to do as a new freelancer or solopreneur is to find a niche. But a lot of us, me included, really resist that idea.

• We like a wide variety of projects.
• We don’t know yet what we want to do when we grow up.
• We can list the names of other successful solos who made it big as a generalist.

Today’s episode doesn’t come from someone who is a die-hard fan of finding a niche. I fought it every step of the way. 

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Welcome to the Solopreneur Life Podcast. I’m your host, Kathryn Aragon. 

At Solopreneur Life, our mission is to equip you with the skills, habits, and mindsets you need to grow a thriving business. Your future starts today, so let’s build something that gives you real freedom and flexibility. Join us every week as we dive into the nitty-gritty of going solo.

Today, we’re talking about finding a niche — and whether or not it’s true that taking a smaller piece of the pie will give you more respect, better clients, and more income.

But before we dive in...

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