Beware Engagement Bait — You Could Be Limiting Your Reach on Facebook artwork
Step Up Your Social

Beware Engagement Bait — You Could Be Limiting Your Reach on Facebook

  • E7
  • 04:27
  • February 19th 2019

There are 5 keywords that, when used in a post on Facebook, automatically limit your post's reach. Facebook has labeled the tactic in question as "Engagement Bait."

While Engagement Bait first started being penalized in the Facebook algorithm over a year ago, Facebook just recently began applying their penalties to video content, as well as to text.

In this episode, we cover the what, the why and the how of Engagement Bait, as well as some tips for avoiding it.

Step Up Your Social

Step Up Your Social is a flash podcast series, providing quick, actionable tips to help you master your social media. Most episodes run ~10 minutes or less. Have a topic you want us to cover? Tweet it at us (twitter.com/ReverbalC) using #StepUpYourSocial.