Gin as a global phenomenon artwork
Still Magic

Gin as a global phenomenon

  • S1E2
  • 18:31
  • June 11th 2020

Episode 2

Welcome to the Still Magic Podcast, your one-click audio stop for all things gin be it gin making, gin production, gin distilling, gin manufacturing, gin commercialising, gin tasting, gin drinking, gin steeping and everything else in between.

Gin's modern look stems from 300 year old ancestry, with its popularity reaching levels unseen since 17th century London.

This podcast provides an overview of gin’s remarkable resurgence into the global phenomenon, it is today. We explore a timeline of connected events that spans alchemists in 300 AD, 13th century Benedictine monks, 17th century European warfare, 18th century London as a gin capital, late 18th century and early 19th century gin giants, and the advent of the Internet in the latter part of the 20th century.

There are references to dutch courage, William of Orange seizing control of the British throne and how a series of events, led to a city awash with gin and how it’s sad and awful social consequences led to the origin of the term mother's ruin.

There is another timeline of events which explores the health benefits of gin consumption including the collection of herbal tinctures developed by 13th century Dutch enthusiasts, British Navy practices to ward off scurvy, delivering quinine to British soldiers stationed in India, via gin and tonic as a defense against malaria, and a recent publication that provides some hope for hay fever sufferers who may need help choosing the best tipple.

The podcast rounds out by considering a lineup of the world's most enduring gin brands and how some of today's modern expressions are built on #heritage to produce a #legacy for generations to come. The original ginnovators at Greenalls, Plymouth, Gordon's, Tanqueray and Beefeater would no doubt be delighted to see how the gin world has changed for the better.

Be bold. Enjoy yourselves. Let's create the next gin narrative.

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Narrator: Marcel Thompson



Still Magic

Hosted by award winning gin distiller and educator Marcel Thompson, the Still Magic podcast provides insights concerning gin making, gin producing, gin distilling, gin manufacturing, gin commercialising, gin tasting, gin drinking gin steeping and everything else in between.

Each podcast episode brings gin's centuries-long history to life in a contemporary setting, season by season. This includes assessing an array of different gins in efforts to determine what makes a great gin.

Local and international distillers share their insights as well. You'll receive a rare glimpse into the energy, passion, and desire that manifests itself as wonderful products people enjoy worldwide.

Collective experiences from episode guests will show that the following principles are as applicable to a gin making journey as any other new, exciting, or challenging endeavour

  •         Simplicity is best;
  •         Less is more;
  •         Inexperience is no barrier to success.

Be bold. Enjoy yourselves. Let's create the next gin narrative...