The Still Magic approach considers the following key principles which will help all budding gin makers
- less is more
- simplicity is best
- there is neither a right nor wrong answer; there is only the best answer
Releasing "your" gin at scale requires skills in decision-making, investigation, sampling, testing, improvements and launching. Each of these skills describe the DISTIL framework, and each step has a key question to answer.
This episode describes a tried and trusted way to tackle the challenge and to set yourself up for success.
Be bold. Enjoy yourselves. Let's create the next gin narrative.
Still Magic paperback, digital and audio copies available from your favourite online stores
Narrator: Marcel Thompson
Hosted by award winning gin distiller and educator Marcel Thompson, the Still Magic podcast provides insights concerning gin making, gin producing, gin distilling, gin manufacturing, gin commercialising, gin tasting, gin drinking gin steeping and everything else in between.
Each podcast episode brings gin's centuries-long history to life in a contemporary setting, season by season. This includes assessing an array of different gins in efforts to determine what makes a great gin.
Local and international distillers share their insights as well. You'll receive a rare glimpse into the energy, passion, and desire that manifests itself as wonderful products people enjoy worldwide.
Collective experiences from episode guests will show that the following principles are as applicable to a gin making journey as any other new, exciting, or challenging endeavour
- Simplicity is best;
- Less is more;
- Inexperience is no barrier to success.
Be bold. Enjoy yourselves. Let's create the next gin narrative...