Episode 12 - Guradianship and Legacy
Welcome to the Still Magic Podcast, your one-click audio stop for all things gin be it gin making, gin production, gin distilling, gin manufacturing, gin commercialising, gin tasting, gin drinking, gin steeping and everything else in between.
In part 2 of this 2-part series, we learn more about Joerg’s journey and the establishment of Broken Heart Spirits
https://www.brokenheartspirits.com/
We learn how his passion for fresh produce and commitment to this ethos, led to literal heartbreak when his first export order landed in Europe. However, it was a cloud with a silver lining for some, albeit painful at the time.
We also learn more about the 3-year journey Joerg undertook with an engineer named Berndt Schnabel – that “crazy German’ from Kelvin Heights – to produce a gin for sale like no other; Broken Heart. It was a contrast in work styles, with each of Germany’s finest playing to their strengths in ways that complemented their respective talents. Marketing was not one of Berndt’s strengths, and Joerg had no issues in pointing this out! The gin was superb and over time a moving story of an enduring friendship began to develop.
The Broken Heart product portfolio is wide-ranging, with new products on the way to complement vodka, rum, spiced whisky, and a wide array of gin offerings
The local community are both enthusiastic consumers and great at providing feedback, ensuring that the Broken Heart commitment to quality endures.
The podcast wraps up with a Joerg relating a remarkable story concerning his home village of Grünwettersbach, Karlsruhe and 3 different gin brands.
This story is proof positive that heritage, guardianship and legacy present themselves in the most unlikely places in remarkable ways.
Still Magic paperback, digital and audio copies available from your favourite online stores
Narrator: Marcel Thompson
@stillmagicway
Editor: @alexiepigot
Voiceover: @antipodeanharpie
Still Magic
Hosted by award winning gin distiller and educator Marcel Thompson, the Still Magic podcast provides insights concerning gin making, gin producing, gin distilling, gin manufacturing, gin commercialising, gin tasting, gin drinking gin steeping and everything else in between.
Each podcast episode brings gin's centuries-long history to life in a contemporary setting, season by season. This includes assessing an array of different gins in efforts to determine what makes a great gin.
Local and international distillers share their insights as well. You'll receive a rare glimpse into the energy, passion, and desire that manifests itself as wonderful products people enjoy worldwide.
Collective experiences from episode guests will show that the following principles are as applicable to a gin making journey as any other new, exciting, or challenging endeavour
- Simplicity is best;
- Less is more;
- Inexperience is no barrier to success.
Be bold. Enjoy yourselves. Let's create the next gin narrative...