Meet Matthew Barnes.
He's a mechanical engineer who knows DTC subscriptions inside-out. Brands like Jot, Earth Breeze, and Fat Snax hire him to scale & optimize their business.
His key insight? Focus on lifetime revenue, not just new subscribers.
Why? Think of a bathtub. New customers are water flowing in. Churn is the drain. To fill the tub, you need more flow in vs out.
Eventually, churn caps growth. So get new customers while minimizing churn.
In this episode, Matthew reveals marketing strategies that thrive. And why others flop.
Join host Ben Fisher to explore customer behavior, optimizing revenue, and subscription fatigue risks.
Matthew's insights will shake up your thinking. And show how to spark growth.
Ben Fisher & Joel Van Horn discuss the nuts & bolts of subscription commerce.