Charles Tichenor, founder of Disrupter School and a partner at Underoutfit Inc, a DTC brand specializing in undergarments, is a strong advocate for embracing change and evolving strategies in response to ever-changing technology and marketplace dynamics. With a deep understanding of the intricacies of Facebook advertising, he has achieved remarkable success in helping businesses navigate the ever-evolving digital landscape.
In this episode, Charles uncovers valuable insights, debunks misconceptions, and provides you with actionable strategies for success in Facebook advertising.
- Debunking common mistakes in digital marketing, specifically in Facebook advertising
- Shifting focus from short-term gains to long-term cashflow sustainability
- Embracing change and evolving strategies in response to technology and marketplace dynamics
- Recognizing the limitations of advertising strategies and evaluating campaign effectiveness
- Rethinking ad testing and metrics for a more thoughtful and data-driven approach
- Insights on effective Facebook advertising strategies, including budget consolidation and user-centric approach
Links & Mentions
Connect with Charles
- Connect with Charles Tichenor on LinkedIn, Twitter, Instagram, TikTok, or Facebook Group
- Subscribe: YouTube, iTunes, Spotify
- Check out Disrupter School
Connect with Ben
Ben Fisher & Joel Van Horn discuss the nuts & bolts of subscription commerce.