Keep reducing friction in CX and try new things with Dean Bakes of Co-op Commerce artwork
Subscription Radio

Keep reducing friction in CX and try new things with Dean Bakes of Co-op Commerce

  • S1E11
  • 38:08
  • September 21st 2021

Are you feeling subscription fatigue? With the subscription world getting more competitive, it takes more for brands to stand out. Rather than focusing on making a quick buck, brands need to recognize the need to promote long-term loyalty. That starts with simple things, like not pissing off your customers by shipping without warning, and ends with innovative tactics like data-based reminders and gifting programs. Dean Bakes, Chief of Staff for co-op commerce, has a long history of promoting customer acquisition and tech efficiencies for early-stage brands. He joined us on Subscription Radio to share his thoughts on transparency, customization, scaling, and more.

Show Topics

  • Focus on reducing friction
  • Customer loyalty and subscriptions go hand-in-hand
  • Make smart decisions as you scale
  • Bright ideas for subscription innovation

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