Testing structures that are not tailored to the specific needs of an account can lead to inefficiencies by wasting valuable time and resources. To create an effective testing framework, it's essential to consider the unique characteristics of the account to create a customized testing structure.
Key points covered:
- Getting the most statistical significance for individual variables
- Determining testing structure based on the spending preference
- Leveraging AI for efficiency and added value
Ben Fisher & Joel Van Horn discuss the nuts & bolts of subscription commerce.