Developing effective ad testing frameworks & the role of AI artwork
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Developing effective ad testing frameworks & the role of AI

  • S1E32
  • 34:09
  • April 6th 2023

Testing structures that are not tailored to the specific needs of an account can lead to inefficiencies by wasting valuable time and resources. To create an effective testing framework, it's essential to consider the unique characteristics of the account to create a customized testing structure.

Landon Shaw, the co-founder of SweatPants Agency, lays out his roadmap for developing effective Facebook ad testing frameworks and how AI can streamline the process.

Key points covered:

  • Getting the most statistical significance for individual variables
  • Determining testing structure based on the spending preference
  • Leveraging AI for efficiency and added value

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