DTC brands might see subscriptions as the go-to framework, but it’s not so simple. For supplements or other easily-timed products, they work great. But for other non-linear products, subscriptions are hard to get right. So, what’s the solution? Ben Kochavy of ColdBru Digital talked with us about the benefits of bundles, why cash flow needs to be taken as seriously as LTV and CPA, and how brands need to bring a VIP experience to reduce churn.
- Subscriptions are a tradeoff
- Bundles are sometimes better than subscriptions
- Cash flow is as important as LTV
- Churn is a big problem for subscriptions
- DTC brands need to bring a VIP experience
Ben Fisher & Joel Van Horn discuss the nuts & bolts of subscription commerce.