Subscriptions are your best source for recurring revenue. So, how do you keep customers from churning? The key is flexibility. Some people want their subscription to be as regular as clockwork, while others want to pause and pick up at their leisure. A flexible subscription model will help you keep both sides of your audience coming back for more. In this episode, Ben Fisher shares his experience as a serial entrepreneur, the importance of flexibility in subscriptions, and how convenience keeps customers happy.
- Spend money to save time
- Focus on returning customers
- Let people pause
- Offer flexibility
- Create a unique experience
- Give perks to direct buyers
- Build a middle ground
- Create convenience for customers
- Maximize LTV
- Give customers a happy medium
Ben Fisher & Joel Van Horn discuss the nuts & bolts of subscription commerce.