What happens when a subscription aficionado becomes a DTC investor? Alex Malamatinas is the founder and managing partner at Melitas Ventures, a VC fund that partners with innovative early-stage food and beverage companies like OLIPOP, Verb Energy, and MUD\WTR to take them to the next level. Alex joined us on Subscription Radio to share why customer experience is so important, and the different ways that the brands backed by Melitas are standing out to customers and investors alike.
- Customer experience is key
- Leverage the potential of SMS
- Look at owned tech as IP
- Introduce subscription flexibility
- Seek out new platforms to acquire customers
Ben Fisher & Joel Van Horn discuss the nuts & bolts of subscription commerce.