The Role of AI in Shaping the Future of eCommerce with Mikko Rekola of Woolman artwork
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The Role of AI in Shaping the Future of eCommerce with Mikko Rekola of Woolman

  • S1E36
  • 31:35
  • June 22nd 2023

Mikko Rekola is the Chief Evangelist of Woolman, a Shopify Plus design and development agency in Europe. Woolman has established itself as one of the biggest agencies in its field, catering to renowned brands such as Mars Pet Food, Daniel Wellington, and H&M.

In this episode, Ben and Mikko dug deep into the current trends in eCommerce, including the use of AI to improve product discoverability and customer conversion. They discuss the potential of chatbots and semantic websites to change the way customers search for products, the importance of content marketing and gamification in engaging customers and building brand loyalty, and the challenges faced by mid-market enterprises in implementing DTC strategies.


  • How AI is Changing DTC Brand Conversions and Discoverability
  • The Future of DTC Brands and eCommerce Market Trends
  • The Future of eCommerce and AI-powered Personalization
  • Exploring AI Uses in eCommerce and Content Creation
  • Incorporating AI in Subscription Strategies for eCommerce
  • Leveraging AI for Workflow Optimization and Text Analysis
  • Discussing Microsoft Clarity and Its Benefits for eCommerce
  • The Evolution of DTC Brands and Paid Memberships in a Post-COVID World
  • Mikko's "Big Ask"
  • The Use of Customer Data in eCommerce

Links & Mentions

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