When to buy vs build w/ Ben Kochavy artwork
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When to buy vs build w/ Ben Kochavy

  • S1E5
  • 30:25
  • June 28th 2021

Should you buy or build? Hire an engineer? Go headless? These are the questions that can consume DTC brands, and there’s no one-size-fits-all answer. We were joined once again by Ben Kochavy, who helped shed light on the questions above. The key takeaway is this: there’s a time for brands to live on a platform like Shopify, and a time to go custom. There’s also a middle ground, where you can build custom apps for your Shopify-based business. What you don’t want to do is drown your early-stage company in engineering costs, or hobble your growth with systems that prevent agile pivots.

Show Topics

  • When to buy versus build
  • The pros and cons of custom
  • Why Shopify is the best bet for new brands
  • Tech doesn’t always add value
  • Invest in custom apps
  • Aim for fewer failure points

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