Taja Dockendorf, founder and creative director of Pulp + Wire, knows the ins and outs of creative marketing strategies. If you want your product to stand out in the online retail world, you have to give your customer not only a great product, but a great overall buying experience. Everything from advertising to the packaging to your loyalty rewards contribute to the customer’s experience with your product. On this episode of Subscription Radio, Taja and Ben talk through strategies to create loyal customers for life. Taja explains how to add value to the customer experience, grow your brand past the $5 million mark, and make the most of your metrics.
- Design with the customer experience in mind
- Add value with small surprises
- Keep people interested
- Utilize social media
- Trust the people you hire
- Don’t get too close to the process
- Look at the metrics
- Let people choose for themselves
- Know what your consumer is looking for
- Give people the rewards they want
Ben Fisher & Joel Van Horn discuss the nuts & bolts of subscription commerce.