Charlie Whyman, Host of Curiosity Key Podcast | How to Be Intentionally Curious In Your Marketing artwork
Success Story with Scott D. Clary

Charlie Whyman, Host of Curiosity Key Podcast | How to Be Intentionally Curious In Your Marketing

  • E158
  • 51:48
  • August 21st 2021

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➡️ About The Guest

Charlie Whyman is a Business Development Strategist, B2B LinkedIn Consultant and Trainer, Speaker and host of The Curiosity Key Podcast.

Charlie has experience working across more than 10 different industries and sectors in various commercial leadership roles -- as well as having experience as a Rowing and Olympic Weightlifting Coach.

In her teachings, trainings and podcast, she speaks about curiosity, and how it applies to entrepreneurship, sales, marketing & leadership.

➡️ Talking Points

00:00 - Intro

02:04 - ​​$12.5m sales pipeline.

07:23 - Everything needs marketing.

11:41 - A born entrepreneur.

13:46 - What is intentional curiosity?

15:39 - Most businesses don’t have a marketing plan.

20:50 - The OTTER framework.

26:14 - How to optimize every customer touchpoint.

29:42 - Sales vs. marketing.

31:06 - Biggest marketing misconception.

42:41 - Advice for entrepreneurs.

➡️ Show Links

https://twitter.com/charlie_whyman

https://charliewhyman.com/

➡️ Sponsor

HubSpot Podcast Network - https://bit.ly/3j0GTFO

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Success Story with Scott D. Clary

Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary).

On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship.

Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights.

He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between.

To get more of the Success Story podcast, go to www.successstorypodcast.com.