Alessandro Bogliari, CEO of Influencer Marketing Factory | How To Grow Your Brand On TikTok artwork
Success Story with Scott D. Clary

Alessandro Bogliari, CEO of Influencer Marketing Factory | How To Grow Your Brand On TikTok

  • E154
  • 1:03:46
  • August 11th 2021

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➡️ About The Guest

Alessandro Bogliari is a Digital Entrepreneur and Growth Marketer. He is the Co-Founder & CEO of The Influencer Marketing Factory, a global influencer marketing agency that helps brands and companies launch influencer marketing campaigns on TikTok, Instagram and YouTube. Alessandro Is Also A Member Of The Forbes Agency Council And Member Of The Drum Network.

Thanks to his work and contribution to the field he has been cited numerous times as an authority in the Influencer Marketing field, from magazines such as TIME, AdAge, AdWeek, The Verge, Daily Voice, BBC, WSJ, Distractify, Glossy, eConsultancy, Forbes, B&T and many others.

➡️ Talking Points

00:00 - Intro

07:38 - Making mistakes & early entrepreneurship.

16:24 - How do brands convert their message onto TikTok.

20:05 - Impressive business/TikTok case studies.

25:48 - Crafting your message for social media.

30:47 - How to use micro influencers.

40:23 - There’s so many social platforms.. which one should you focus on?

43:53 - Suggestions for how companies approach creating the content.

48:07 - Career advice for professionals.

➡️ Show Links

instagram.com/alexeidos

twitter.com/alexeidos

➡️ Show Sponsor

HubSpot Podcast Network - https://hubspot.com/podcastnetwork

Canva - https://canva.me/successstory (45 Days Free Pro)

JustWorks - https://justworks.com

Quantum Metric - https://quantummetric.com/podoffer (Code:Success)

Success Story with Scott D. Clary

Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary).

On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship.

Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights.

He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between.

To get more of the Success Story podcast, go to www.successstorypodcast.com.