From AI to B2B: Recession-Proof Marketing With Pius Chan

When you’re facing a recession, the last thing on your mind is what opportunities lie ahead.

Instead, you’re probably thinking about how to simply stay alive.

But Pius Chan, Head of Growth at Lumen5, believes marketers are uniquely positioned to thrive. “How do we get that runway? How do we earn enough revenue to do the things we want to do? In times like this, marketers need to become revenue generators,” he says in this episode of Supercharge Marketing.

Pius knows there are challenges ahead, but he believes the best way to thrive in uncertainty is to tell different stories.

Listen to this episode to learn: 

• How to reposition marketing strategies in a time of great change and uncertainty
• How you should approach content creation and repurposing
• How the best marketers use AI tools most effectively

Don't have all the time in the world? Check out our TLDR version on our blog.

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About Pius: The Head of Growth at Lumen5, Pius manages the go-to-market strategy and GTM teams: Marketing, Sales, and Customer Experience. His experience of 20+ years in B2B tech makes him well-versed in the holistic understanding of the buyer’s journey: from lead to loyalty and from awareness to advocacy. Connect with Pius here.

About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.

About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Try Lumen5 for free or use code SUPERCHARGE10 for 10% off our annual plans forever!