Knowing and Navigating Complexity: The Difference Between Expert and Entry-level B2B Marketers

In every crisis lies an opportunity for those who can adapt. Identification of risks, scenario planning and watching for early warning signs are approaches all marketers can take, regardless of circumstance. 

As an independent board director of both public and private companies with no fewer than four different successful IPOs under her belt, Carol Meyers is the go-to for triple-digit revenue growth and billions in investor returns. Her industry-spanning consultancy and advisory services make her the ideal person to quiz on top marketing, planning and sales strategies.

Sneak Peek:

“You have to try to help people to go back to the data, which means you need to really understand your customer, your results, and how those two things connect together so that you can show people — even if they disagree with something that marketing is doing — why you're doing it, and why that makes sense from the customer's point of view. If you can help people get back to the customer’s point of view (versus their own personal point of view), it really, really helps.”

Key discussions covered in this episode include:

• How marketers are often the tip of the spear on new strategies
• What to do to adjust your marketing strategy in times of big change
• Why MQLs aren’t everything and what marketers should focus on instead

Don't have all the time in the world, but still want great insights? Check out our TLDR version on our blog.

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About Carol: An independent board director for public and private companies, CMO and go-to-market coach, Carol also coaches CEOs and C-suite executives in IPOs, acquisitions, strategic planning, sales strategy and more. Connect with Carol here.

About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.

About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Try Lumen5 for free or use code SUPERCHARGE10 for 10% off our annual plans forever!