Leveraging AI Tools to Stay Ahead: How to Navigate the Future of B2B Marketing

AI tools like ChatGPT exploded in popularity, but as the hype begins to fade, many B2B marketers are left wondering if it fits into their workflow–or if it needs to be used at all. 

First, we have to make sure we’re asking the right questions and looking at AI in the right light. Lumen5 co-founders Chris Bowal and Michael Cheng have been working on AI tools for businesses since 2017, and they dive into these new developments to help us understand the role that AI tools can play for forward-thinking marketers and companies. 

“I think a very common question that we're hearing nowadays is “I don't want to fall behind. How can we incorporate AI into our business?" And I actually think that is perhaps the wrong question to ask."

Key discussions covered in this episode include:

• What the future of marketing roles may look like with AI in the picture
• How to shift your thinking around AI: from risk to strategic and creative asset
• The importance of putting guardrails in place for your AI tools

Don't have all the time in the world? Check out our TLDR version on our blog.

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About Chris: The co-founder and Head of Product at Lumen5, Chris focuses on how design, automation, and user experience can work together to create next generation tools for video storytelling. He has led product teams tackling complex problems for over 10 years and enjoys out-of-the-box thinking. Connect with Chris here.

About Mike: A serial entrepreneur, Mike is the CEO and Co-founder of Lumen5, a revolutionary online video creation platform with over 1M users. Built upon the goal of democratizing video, Lumen5 has scaled rapidly and has been named one of Canada’s top 100 fastest-growing companies. Connect with Mike here.

About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.

About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Used by thousands of businesses, Lumen5 makes it easy to make videos for content marketing, thought leadership, and brand awareness in a snap. Supercharge your content strategy today. Try Lumen5 for free or use code SUPERCHARGE10 for 10% off our annual plans forever!