SEO’s Role in The Era of Thought Leadership w/Bernard Huang, CEO of Clearscope

SEO used to be “so cookie-cutter, so cut and dry,” says Bernard Huang, CEO and Co-founder of Clearscope, a content optimization tool. But that’s rapidly changing. 

It’s now tougher than ever to improve your page’s ranking by faking it. “We’re at an algorithm that’s more or less ungameable,” he says on the inaugural episode of Supercharge Marketing.

Bernard believes B2B companies should create content that quells people’s curiosity and mirrors the shift from technical SEO to intent-rewarding SEO.

Listen to this episode to learn: 

• what to do instead of trying to game the search engines
• which types of content to create and when
• 
  
• how to pump up your “delight factor” (to improve retention)

💥 What he does: CEO and Co-founder of Clearscope, a content optimization tool

💻 Clearscope on the web: Twitter | LinkedIn 

🔗 Bernard on the web: Personal Website | Twitter | LinkedIn 

🧠 Bernard’s big idea: “In marketing, you could say what’s old is new and what’s new is old. When a new channel comes out, it’s so novel because it’s easy — it’s not even marketing at that point. Then when people start consuming more of that channel, it becomes ubiquitous noise.”