The Future of PR: How to bypass the traditional channels and stand out

Who better to talk about PR and what it takes to get noticed than PR veteran, Jim James, Founder of EASTWEST PR.

Get ready for some story time because in this episode, Jim shares insights into how he’s spent the last 25 years building successful businesses around the world and offers some advice on how to consistently create, repurpose, and distribute engaging content far and wide.

Sneak peek:

"I often talk about what I call the 'Active Communications Index' which is Content x Channels x Consistency. So, how much content do you create over how many channels you share it, and most importantly, how consistently do you share it? Because what many companies do is they create content occasionally that's good, or they create stuff consistently that's dull. The challenge is to create content that goes across all channels and is delivered consistently and is engaging." - Jim James

Key discussions covered in this episode include:

• The evolution of PR and how to bypass the traditional channels to stand out more
• Examples of some out-of-the-box content formats 
• Creating a two-way conversation to build a brand and relationship with customers
• Utilizing technology to increase team collaboration and enable more diverse content

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About Jim: Since 1995, Jim James has been working with companies large and small, mainly B2B Tech, sharing the value of their innovations with their intended audience. As the founder of EASTWEST PR, Jim is on a mission to help entrepreneurs to unlock the value in their business by getting noticed.

About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.

About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Try it for free or use code SUPERCHARGE10 for 10% off our annual plans forever!

To read the transcript for this episode, click here.