Win the Content Landscape: How to repurpose your content in a digital world

Gone are the days when blogs were a crucial component of every organization's thought leadership strategy. The way we consume content is rapidly evolving, and brands looking to get an edge over the competition must master repurposing their content in a digital world where content is multi-faceted.

But fear not, Mike Cheng, CEO and Co-founder of Lumen5, believes snappy, shareable content formats like bite-sized video snippets are here to save the day. And even better, every marketing team can make it happen.

Sneak peek:

“It’s a race towards brands figuring out how to thrive in this multimedia world. And I think the brands that really figure it out are going to be the big players when 2030 comes around. This is a foundation-setting time, the turn of the decade, where every brand is going through a bit of a gold rush to figure out who's going to win this content landscape. And video, in particular, is one that all marketers across industries agree is so powerful and so impactful." - Mike Cheng

Key discussions covered in this episode include:

• The benefits of repurposing your content within the multimedia world of marketing
• How you can make your brand stand out with powerful multimedia content
• The importance of finding out which content formats your customers prefer, and how you can easily adapt to their needs
• Why video is set to dominate the marketing world
• How to measure the impact of the content you’re putting out there

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About Mike: A serial entrepreneur, Mike is the CEO and Co-founder of Lumen5, a revolutionary online video creation platform with over 1M users. Built upon the goal of democratizing video, Lumen5 has scaled rapidly and has been named one of Canada’s top 100 fastest-growing companies.

About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.

About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Try it for free or use code SUPERCHARGE10 for 10% off our annual plans forever!

To read the transcript for this episode, click here.