"If we are going to see real development in the world, then our best investment is women." (Desmond Tutu) The research is clear: when a women has the ability to take control of her destiny and make informed choices there are positive ripple effects on her family, her community and her country. Women drive 70-80% of all consumer purchases, so it also makes great business sense to build a solution that focuses on women.
In Episode 20 we are joined with Joanna Bichsel, Microsoft software developer turned CEO of health tech start up Kasha, pioneering women’s e-commerce and consumer driven supply chain in East Africa. At the Bill & Melinda Gates Foundation, Joanna learned that women in Africa faced real challenges in buying sanitary pads and other basic health products. She thought, “Why not develop a e-commerce platform for women to buy affordable, high quality health products confidentially?” The idea for Kasha was born.
This episode explores best practices in last mile delivery using mobile to deliver direct to consumer, discreetly, the consumer driven supply chain fueled by data and digital with the women in mind, using social media for market shaping, public private partnerships in working with governments to create access for people using technology, and empowering women to confidentially and affordably purchase the products they need to live their best lives.
To learn more about Kasha, visit: http://www.kasha.co
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