Exploring Supply Chain Innovation & Disruptive Design: How Lego and IKEA Use Creativity, Technology & the Human Experience to Build a Circular Economy w/ James George (Ellen MacArthur Foundation)
- S1E26
- 16:08
- July 20th 2020
As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better. It’s no longer enough to be efficient and solve problems. There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns. (Edward de Bono)
The concept of a circular economy is a hot topic in the midst of COVID, not only because of its positive social, environmental, financial impacts but also the assuring of supply, mitigation of raw material price fluctuation, reduction of waste, and innovative revenue streams. As circular design ambitions grow, current advances in technology have made it possible for companies like Lego and IKEA to lead the transition to a circular economy. Lego is answering this question: how do we use creativity and play to help children reimagine and rebuild the world? And how do we engage AFOLs (adult fans of Lego) for current design ideas?
Technology alone cannot achieve CE at scale, so what role do humans and creativity play in the world achieving a true circular economy?
In Episode 26, James George from the Ellen MacArthur Foundation describes the importance of purpose, leadership, courage and risk in the Circular Economy. Using concrete examples of ingenuity, technology, and the human experience, we unpack Lego’s Circular & Sustainable journey “RePlay”…inspiring bold moves through play, creativity, and powerful leadership. IKEA is solving the wicked problem of food waste using AI, process optimization, demand planning. They pilot circular disruption at the store level and iterate to scale. Want to learn more? This is the episode for you.
Circular economy is an investment lever many companies are pulling to weather long term disruption and build sustainable supply chains. Human and creativity play a role in achieving innovation at scale to build a better, healthier planet and economy.
How do you get started?
Find James George, EllenMacArthur Foundation at https://www.linkedin.com/in/james-george-20995b75/
Find us, connect, and explore at https://www.supplychainrevolution.com/
Supply Chain Revolution
The Supply Chain Revolution Podcast is where global leaders in sustainability, AI, and supply chain reimagine the future of business. Hosted by Sheri Hinish, the Supply Chain Queen, this award-winning show explores bold ideas at the intersection of supply chain, circular economy, innovation, technology, ESG, and leadership.
Each episode features candid conversations with C-suite executives, investors, academics, policymakers, and entrepreneurs who are shaping how organizations create value in a rapidly changing world. From decarbonization and digital transformation to diversity, equity, and inclusion, we unpack strategies that accelerate progress and challenge the status quo.
Listeners gain:
- Actionable insights on AI, data, blockchain, robotics, and sustainable finance
- Big ideas in circularity, climate tech, and responsible compute
- Inspiration from stories of leaders driving transformation across industries
The Supply Chain Revolution podcast host has been featured in the Wall Street Journal, Bloomberg, Forbes, The Economist, and ESG Today, and recognized as a Top 100 Leadership Podcast. It is the go-to resource for professionals and change makers looking to stay ahead of the curve, strengthen leadership, and shape a more sustainable future.
Sheri Hinish, known globally as the Supply Chain Queen, is an executive strategist, board advisor, and award-winning sustainability leader. She has been named among the Top 100 Women in Supply Chain, a multi-year “Pro to Know”, and one of the Top 250 Global Leaders in Sustainability.
Join the revolution—because supply chains can save the planet, save lives, and build a better world.
Learn more at www.supplychainqueen.com
Keywords: supply chain podcast, sustainability podcast, circular economy, climate tech, AI, ESG, innovation, leadership, digital transformation, diversity and inclusion
Learn more at supplychainqueen.com
My purpose is to make a meaningful impact for the clients, colleagues, partners, and communities I serve. I have spent my career at the intersection of supply chain, sustainability and innovation in large-scale transformation. I’d love to walk with you on your journey.
I'm the Founder and Host of the Supply Chain Revolution podcast. In my day role, I currently serve as the Global Consulting Sustainability Services, Technology + Ecosystems Leader at EY serving across sectors, alliances, sustainability solutions, and digital ventures. I formerly led Sustainability Services + Alliances at IBM with a passion for sustainable supply chain, circularity, and hardening emerging sustainability tech use cases.
Colleagues and clients affectionately call me the nickname “Supply Chain Queen.” I'm recognized as a trusted partner that F500 companies consistently leverage for connected transformation, end-to-end digital supply chain, purpose-driven leadership, and disruptive thinking in embedding sustainability and emerging innovation in transformations.
Recent awards include: Top 250 leaders in Sustainability (2025), Leaders in Excellence, Supply & Demand Chain Executive (2025), Top 100 Women in Sustainability and Supply Chain (2024), Top 50 influencer in Sustainability by Onalytica (2023), 100 Women in 2023 by March8 Magazine, the 2021 #1 Supply Chain Leader by Supply Chain Digital, a 2022, 2021, 2020 & 2019 Supply & Demand Chain Executive "Pro to Know," the "People's Choice 2020 Global Woman in Supply Chain Leader,” and a Corporate Vision Excellence award in 2020.
I’m a Rebel who loves creating, building, and bringing out the best in people, helping to grow high-performance teams. I've made a career in turn-around and scaling high growth opportunities (product, solutions, infrastructure for practice areas and alliances), simplifying the complex, rethinking paradigms for F500 clients, mainly in CPG, Financial Services, Retail, Advanced Manufacturing, Chemicals and Energy.
I am a graduate lecturer in Sustainability at the University of Arkansas and have a Masters from Harvard University with emphasis in Sustainability + Liberal Arts. I hold 2 credentials from Rutgers University with highest distinction (Beta Gamma Sigma), an MS in Supply Chain Management, and a Mini-MBA in Digital Supply Chain. I also have a BS in Business, Supply Chain Management (Summa Cum Laude) from the University of Maryland. I hold an IBM Industry Academy Expert designation (in Consumer), Project Management Professional (PMP), and Lean Six Sigma Greenbelt.
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