Exploring the New (Ab) Normal in COVID and Beyond, the Future of Supply Chains, Sustainability, and Climate Change- Part 1 with Dr. Yossi Sheffi (MIT) artwork
Supply Chain Revolution

Exploring the New (Ab) Normal in COVID and Beyond, the Future of Supply Chains, Sustainability, and Climate Change- Part 1 with Dr. Yossi Sheffi (MIT)

  • S1E46
  • 29:25
  • December 7th 2020

Excellence does not happen by accident. Supply chains are answering the call during COVID and will continue to do so as a new vaccine comes to market. But how do we keep the momentum of speed, flexibility, without cutting corners?

In a 2-part series, Sheri Hinish (SupplyChainQueen) chats with a thought leader and supply chain advocate, Dr. Yossi Sheffi from MIT who has been teaching, learning, building, authoring many publications, including a new book 'the New (Ab) Normal' in a conversation that pushes boundaries highlighting areas that many in supply chain and technology shy away from discussing...getting real on transformation, innovation, and disruption.

In his new book, the New (Ab) Normal, Dr. Sheffi describes how supply chains - by and large- responded to the challenges during the COVID pandemic. Civilization depends on supply chains to convert the planet’s bounty into products and deliver those products affordably to 7.8 billion human beings. Sheffi exposes the critical role supply chains play in helping people, governments, and companies to manage that bounty. The book draws on executive interviews, pandemic media coverage, historical analyses, and themes from his books, "The Resilient Enterprise" (2005) and "The Power of Resilience" (2015) to suggest how companies become more resilient facing uncertainty. This must-read book helps companies and entrepreneurs adjust to a fast-evolving economic landscape.

We dig into the concept of resilience, but more importantly what should we expect in 2021? What's in store for retail, omni channel and ecommerce?

Fundamentally, The New (Ab)Normal is about businesses trying to create a better future in a time of extreme uncertainty. We explore incrementalism which is stifling supply chain innovation and perpetuating the 'we've always done it this way' paradigm. The problem is we iterate in a linear, bad system. And there are no good choices in a bad system, only choosing between less bad.

When we think about extending traditional planning boundaries and the buffet of 2020 supply chain buzzwords, are businesses missing an opportunity to be truly disruptive, to embrace circularity, new business models, and innovation? Why does the incremental approach, even when gaps are highlighted by COVID and climate change seem to persist? From non-linear thinking, to sustainability, producer responsibility, and the value action gap in consumption, we unpack the opportunity in building back better. What will it take to build the supply chains of 2030? *Hint: science is the connector and technology is the accelerator.

In part 2, Episode 47, we'll explore doubling down on technology for transformative change. From AI, digital twins, and a deeper dive in human behavior, Dr. Sheffi gives you the steps to risk management and recovery in COVID and beyond when designing for resilience.

To learn more, visit https://sheffi.mit.edu/ and https://www.amazon.com/New-Ab-Normal-Reshaping-Business-ebook/dp/B08JHXQG1L/

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Supply Chain Revolution

The Supply Chain Revolution podcast is a series focused on the latest trends and innovations in sustainability and supply chain management. The podcast is hosted by Sheri Hinish, also known as the Supply Chain Queen, who is a sustainability consultant and digital transformation expert, and features interviews with a wide range of supply chain professionals, thought leaders, and entrepreneurs.

The podcast covers a variety of topics related to the supply chain revolution, including digital transformation, sustainability, circular economy, diversity and inclusion, and emerging technologies such as artificial intelligence, blockchain, data analytics, and robotics. Each episode features in-depth discussions and insights from guests, providing a valuable resource for supply chain professionals looking to stay up-to-date on the latest trends and best practices in the field.

The Supply Chain Revolution podcast is known for its engaging and thought-provoking content, and has been featured in numerous publications and media outlets. It is a great resource for anyone interested in learning more about the rapidly evolving world of supply chain management, and for professionals seeking to improve their skills and stay ahead of the curve in this dynamic field.

Join podcast host, Sheri Hinish also called the Supply Chain Queen, and reimagine the future of how we interact with the world and business in the decade of our lives. In each episode, provocative points of view that challenge paradigms for progress are evangelized holding the SDGs, purpose, and diversity as a business imperative as a North Star. This is the TOP Supply Chain podcast unpacking the future of supply chain that explores shifts in generational, social, environmental, technological, and "the people side" of leading change in transformation.

The Supply Chain Revolution is the supply chain podcast that highlights progressive ideas that challenge the status quo, giving people access to insights, strategies, and tools to make better choices that shape critical aspects of their business and personal lives, building transformational change for a better, sustainable world.

This is the supply chain podcast for supply chain leaders, thinkers, dreamers, doers, learners, builders, and supply chain professionals who want to change the world using a different approach to traditional supply chain, leadership, circular economy, digital transformation, sustainability, diversity and inclusion, technology, strategy, and camaraderie to create new ways of working in the supply chain revolution. We are an inclusive group where all are welcomed and represented.

Learn more at http://www.supplychainqueen.com

The host Sheri Hinish believes supply chains can save the planet, save lives, and transform traditional business models. Recognized as 2022, 2021, 2020 & 2019 Supply & Demand Chain Executive "Pro to Know," a 2021 Top 100 Women in Supply Chain Award winner, and recipient of the 2020 Global Women Supply Chain Leaders Award, Sheri Hinish is a leading advocate, strategist, and influencer in supply chain, sustainability & the SDGs, leading with purpose, and change management in digital transformations. She is a Principal and Global Lead for Innovation + Ecosystem at EY and formally the Global Lead for Sustainability, Alliances, and Strategy at IBM.

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