Why does a tire company rate the world's best restaurants? It's a marketing genius story, and I’m here to tell it!
In this solo episode, I reveal the surprising history of the Michelin Guide -- from selling bike tires in 1900s France to creating the world's most influential restaurant rating system.
I break down what the stars really mean, and why the Bib Gourmand and Recommended categories are your secret weapons for planning high-quality group dining.
Plus, I cover the brand new Michelin Keys for hotels.
Tune in to learn the strategy behind the system, and how to use it to secure exceptional, reliable meals for your clients.
Big thanks to our sponsor, Visit Estonia, for making this episode possible. Visit them at visitestonia.com
Connect with Me & My Businesses:
LinkedIn: https://www.linkedin.com/in/thomas-danielsen-founder/
Find great restaurants for your groups: groupmenus.com
Need a DMC for Tallinn, Riga, or Vilnius? Visit my DMC at DMCBaltic.com
Want to be a guest on the podcast or know someone who could be a great guest? Get in touch: [email protected]
Table For 30
Great events aren't built in conference rooms - they're built around tables. Table for 30 is the podcast for MICE professionals and event planners who understand that a memorable meal does more for team bonding than any trust fall ever will. Host Thomas Danielsen sits down with chefs, restaurateurs, destination experts, and event professionals around the world, uncovering the stories, logistics, and philosophy behind meals that matter. From bear meat to dietary restrictions, from incentive travel to modern logistics—if it involves feeding groups and creating unforgettable experiences, we're talking about it.