2022 Sima Symposium Show Day 2, Part 1 artwork
Talkin’ Winter with Swinter

2022 Sima Symposium Show Day 2, Part 1

  • S2E3
  • 1:00:01
  • June 24th 2022

Day 2 of the 25th anniversary of the SIMA Snow & Ice Symposium included snack and chats on social media, software, and recruitment as well as session about Leading from the Middle and Automation in Snow and Ice Management.

Topics the Ken, Brent, Mollie, and Nicole discuss include:

  • Ways to use Facebook
  • Google Ads (formerly Google Adwords)
  • Incentive ideas for recruiting and keeping employees
  • The importance of good communication
  • How to receive feedback
  • Benefits and challenges to using robots to clear sidewalks, including whether it replaces employees or helps them
  • Where the green industry is using robots right now


Talkin' Winter with Swinter

Come along as Swinter Group staff, vendors, colleagues, and friends discuss every aspect of the snow and ice management industry. Hosted by Ken Boegeman, President of Swinter Group, Inc, our Talking Winter with Swinter podcast covers anything and everything we can think of to help contractors grow their snow removal business.