2023 EP466 Tai Goodwin - The Power of Quizzes in Building Personalized Email Lists
- 45:54
- April 14th 2023
On this episode of Talking with the Experts, we explore the world of email marketing and how it can be used to nurture relationships with potential customers. Our guest, Tai Goodwin, CEO of a marketing team and creator of Quiz and Grow Rich, shares her expertise on how quizzes provide more individual data, allowing for more personalized and targeted marketing. Tai also discusses the importance of having the right audience, offer, and messaging for successful email marketing. We also learn about how quizzes can be personalized to address specific pain points, such as low libido in women through a quiz created for a gynecologist. Join us as we dive into email marketing and how it can be tailored to serve potential customers better.
Tai Goodwin is an email marketing expert who helps businesses create successful email campaigns. She emphasizes the importance of qualifying the right audience and developing the right messaging and offer. Tai strongly advocates for personalized communication and getting to know your customers to deliver value and build long-term relationships. Her approach is centred on the three pillars of audience, offer, and messaging she teaches to her clients.
Connect with Tai:
LinkedIn: https://www.linkedin.com/in/taigoodwin/ Twitter: https://twitter.com/TaiGoodwin Instagram: https://www.instagram.com/taigoodwin/ Facebook Group: https://www.facebook.com/groups/thatmarketingteam ▼ ▼
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