2023 EP497 Joeri Billast Exploring the Power of NFTs in Selling Products and Services
- 50:10
- July 7th 2023
On this episode of Talking with the Experts, host Rose Davidson welcomes special guest Joeri Billast, a fractional CMO and web three marketing strategist. Joeri starts by discussing the early adoption of NFTs (non-fungible tokens) in marketing strategies, emphasizing that it can help businesses stand out in the crowded market. NFTs offer a unique and uncopyable way to sell products and services, allowing creators to earn commissions on future resales. Furthermore, NFTs provide a secure method for granting access to events or exclusive content, making them ideal for membership cards, loyalty programs, and certificates to create a sense of pride among customers.
Joeri explains that web three is already a reality and can be accessed through specific websites called Depths. Web three includes NFTs, digital collectibles like digital art, membership cards, or access passes minted on the blockchain. What makes NFTs special is that they cannot be copied, guaranteeing their uniqueness and authenticity. Joeri highlights the aspects of authenticity, security, and decentralization that NFTs bring.
To enter the web three world, Joeri advises acquiring a digital wallet containing cryptocurrency or minimal funds. Transactions within web three often require gas fees. To incentivise people to adopt digital wallets, Joeri offers a free NFT, obtainable by visiting a website and connecting a wallet or creating an account with an email address. Having a wallet grants access to additional resources, such as survey results.
Throughout the episode, Joeri emphasizes the need for education about web three and encourages listeners to familiarize themselves with NFTs by obtaining a wallet. Joeri also mentions real-world examples of companies like Starbucks in the United States and others in Belgium already leveraging NFTs in their marketing without explicitly mentioning them.
Join Rose Davidson and expert guest Joeri Billast as they delve into the exciting realm of web three marketing on this episode of Talking with the Experts. Gain valuable insights into effective marketing strategies, innovative problem-solving, financial planning, and team building, all aimed at helping entrepreneurs grow and thrive in their businesses. Whether you're a first-time startup entrepreneur or an experienced business owner seeking fresh ideas, this podcast episode will provide you with knowledge, confidence, and inspiration. Rose Davidson, the supportive and celebratory host, ensures that each milestone along the way is acknowledged. Don't miss this opportunity to explore the future of marketing with Joeri Billast on Talking with the Experts.
Connect with Joeri: https://webdrie.net https://www.linkedin.com/in/joeribillast/ https://twitter.com/joeribillast https://www.instagram.com/joeribillast/ https://www.tiktok.com/@joeribillast https://www.facebook.com/joeri.billast
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