In this episode, we dive into the world of advertising and persuasion psychology with Mike Weir, a veteran in the industry with a unique background in both advertising and academia.
Mike shares with us his journey from his early days in advertising to his pursuit of a PhD in psychology, and how these experiences have shaped his perspectives on the power of persuasion in advertising. He also discusses how his understanding of user experience (UX) has informed his work in creating more effective and ethical advertising campaigns.
As technology continues to evolve, Mike highlights the importance of considering the ethical implications of new technologies and their impact on advertising. He explores how the rise of AI and machine learning has the potential to revolutionize the advertising industry, but also raises concerns about the potential misuse of these technologies.
Tech in Ten
Welcome to Tech in Ten, by Venturi!
The show that brings you 10-minute conversations with thought leaders in the tech space.
We cover; data, leadership, development, diversity & inclusion, startup life, hot topics of the week, and advice for anyone looking to build a strong career in tech.
Whilst you're here, why not check out our long-form podcast Venturi's Voice, which has over 500 interviews with technology leaders!
Hosted by Ben Malloy.