#13 Creating Out of This World Content with Raj Goodman Anand, Founder and CEO of Goodman Lantern artwork
The Advertising Hour

#13 Creating Out of This World Content with Raj Goodman Anand, Founder and CEO of Goodman Lantern

  • E13
  • 1:09:34
  • December 23rd 2020

Raj shares on the show that when he told his mother he was planning on studying AI, she thought it had something to do with UFOs.

I think that she still might be right.

Our episode encompasses everything from Raj's life as the founder of a content production agency, Goodman Lantern, to his experience and interests in the world of marketing technology, his history in software engineering, his ambitions as an investor and his study and thoughts on artificial intelligence. 

In this episode we discuss:

  • The Goodman Lantern origin story
  • How tier based pricing can help acquire customers who you may upsell more bespoke work to at a later date
  • How to retain brand authenticity when outsourcing content
  • Our appreciation for product managers
  • What does an Innovation Consultant do?
  • Why Raj is an advocate of remote working
  • What Raj looks out for as a MarTech investor
  • MarTech product trends, including how AI is being used in content production

I tried to get clever with this podcast title. I'm okay with it.

Sorry about some of the audio quality on this episode. Raj was calling in from a co-working space and as much as I tried to edit out background noise, I couldn't quite get all of it.

Referenced on this episode:



... or your favourite podcast platform!


The track in this episode is 'Don't Be Afraid to Fly' by DJ Denz The Rooster.

Send all feedback, thoughts and guest recommendations to [email protected]

The Advertising Hour

The Advertising Hour is just an excuse for me to take at least 60-minutes every couple of weeks to explore the goings-on in my curiosity-plagued mind.

Part therapy, part meditation, part study. 

Mostly, I'm hoping to learn a little more about myself, my contemporaries and my obsessions through the study and discussion of all things advertising. 

I expect to get plenty distracted along the way.

At very least I hope to light-up a few unsuspecting synapses. 

It's a bonus for us all if this helps to surface unique marketing insight.