#16 No Bullsh*t Marketing w/ Sabrina Chevannes, Managing Director of Complex Creative

Sabrina is a marketing agency owner, author, chess master, chess commentator and soon-to-be host of the podcast 'No Bullsh*t Talks'.

I admire Sabrina's approach to transparency and authenticity. Truly I'm envious that she works for an agency that brands themselves with the tagline 'The No Bullsh*t Agency'. To some, this might seem like a bold statement, but I see it as liberating.

I love marketing, but it's true that the industry is full of bullsh*t. It's a beautiful thing when you meet someone that's committed to cutting through the noise and focusing on creativity without a hidden agenda.

***Check the links below to connect with Sabrina and look out for her upcoming podcast, 'No Bullsh*t Talks'***

In this episode we discuss:

• Is Zoom a suitable solution for recording podcasts?
• The pros and cons of leading with the 'The No Bullsh*t Agency' branding for Complex Creative
• The role of honesty and candour in creativity and leadership
• Is Clubhouse here to stay?
• What motivated Sabrina to write her popular 'Chess for Children' books?
• Skills learned from chess that can be applied to business and marketing
• Is The Queen's Gambit good for chess?

Referenced on this episode:

• Podcast community MatchMaker.fm: https://www.matchmaker.fm/
• Zencastr: https://zencastr.com/
• Riverside.fm: https://riverside.fm/
• Squadcast: https://squadcast.fm/
• Rode Podmic: https://amzn.to/3kCM3Io
• [Sabrina's book] The Batsford Book of Chess for Children: https://amzn.to/327ftIx
• [Sabrina's book] The Batsford Book of Chess for Children Activity Book: https://amzn.to/3ccYZA9
• chess.com

CONNECT WITH SABRINA:

• https://wearecomplexcreative.com/
• https://uk.linkedin.com/in/sabrinachevannes
• https://twitter.com/SChevannes
• https://www.instagram.com/sabzyc/

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The track featured in this episode is 'Games in Color' by Emil Axelsson.

Send all feedback and guest recommendations to [email protected]

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