Are you selling painkillers or vitamin pills to your clients?
The Agency Accelerator
Are you selling painkillers or vitamin pills to your clients?
Episode Info

Imagine going to your best friend’s wedding and having too good a time and waking up with an almighty headache the next morning. Would you reach for a pain killer or take a vitamin pill? Well a pain killer of course!

Clients who are in pain have an urgent need to solve that pain (with your solution). Yet many agencies are trying to sell their prospective clients a vitamin pill (something that is nice to have but not urgent) rather than a pain killer!

In this short podcast, I am going to teach you how to make sure you are selling your customers the right sort of pill….


[3:00] Your client is buying a transformation from being in pain, to not being in pain. For example, “my website is not generating enough traffic” to “you’ve helped my website generate loads of traffic!”

[5:57] You can’t address a customer’s pain points unless you know them and what makes them tick

[08:53] Is your site’s homepage all about you? If so, you need to change this! Customers don’t care about this.

[11:47] Are you standing in your clients’ shoes throughout all of your outbound marketing?

[14:05] Dig deep and understand what jobs need to be done!

Links to the e-books I mentioned (I have tonnes more, so don’t forget to check them out!):

Are you a niche or generalist agency?

Know your customer


Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,


Powered by