Business Development Strategies (part 3)- why you can't rely on referrals  artwork
The Agency Accelerator

Business Development Strategies (part 3)- why you can't rely on referrals

  • S1E44
  • 12:11
  • November 19th 2020

In today’s episode we wrap up this mini-series on business development. 

Today my focus on is why you shouldn’t rely on referrals and word of mouth for new business – especially in the current environment. I explore how to build proactive campaigns that engage with your target audience and move them through the sales process until they become a client.

Time stamp

1:10 Why doesn’t word of mouth referrals work as your major form of business development

1:35 The impact of remote working

2:00 The risk of relying on one form of new business

3:00 Most business development strategies have a medium to long term impact

3:30 One short term business development strategies strategy

4:00 The key is consistency and persistence

4:44 The importance of focus

5:00 My own experience with this podcast

5:50 The importance of niche and defining your ideal target customer

6:00 Meeting your audience where they are at

8:00 Addressing your ideal target customer’s “pains and gains”

8:25 Nurturing content

8:5 0 The 3 stages of your sales funnel

9:14 Don’t expect results in the short term but you need to start today!

10:08 Should you outsource business development?

11:15 Nurturing referrals and word of mouth 

Useful links:

eBook: Defining You Ideal Target Customer

eBook: Finding Your Niche

Download The Self-Running Implementation Book

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The Agency Accelerator

Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency.

Every 2nd Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours.

Whether you are just starting out or run an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you.

To learn more about Rob, his coaching and training, visit the website