How effective and efficient is your business development? Do you have a process in place that generates a consistent flow of ideal clients?
If not, then listen to today’s podcast interview with my guest, Katie Street, the Founder and Managing Director of Street Agency.
As you will hear, successful business development starts by getting your agency’s positioning clarified then building robust marketing plans that deliver outreach campaigns and leads
Katie explains that we need to lead by solving our client’s problems and by providing value in our marketing (‘serve not sell’).
[1:51] How Katie landed in the business development world
[6:17] The key differences between successful and less successful agencies in the aspect of growth and new business
[11:47] Reasons why sales and marketing are important for your agencies growth
[14:14] Tips in developing easy, consistent and reusable content
[20:24] How to learn the language of your target audience
[23:48] The best practices in winning new business opportunities
[28:15] How to attract high-quality leads
[32:36] The biggest impact of the pandemic for new businesses
[37:23] Katie’s advice to her younger self
“ I think initially, most agencies go wrong because they don't actually reserve the time or give the new business the time, respect, and money that it needs to really flourish.” - Katie Street
“Doing something is better than nothing. Do things that are going to be. You could say we're all different. Do something that's going to be easy for you and think about how you can reuse that content.” - Katie Street
“The biggest piece of advice that I can give is to think about your audience and what their problems are (and you'll know this because your audience is your clients). If you're solving problems for your clients all the time, you'll start to see trends because that is what we agencies do. We do solve problems usually.” - Katie Street
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Useful links mentioned in this episode:
The Agency Accelerator
Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency.
Every 2nd Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours.
Whether you are just starting out or run an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you.
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