Have you ever dreamt about earning passive income, (i.e. earning money that isn't directly connected to selling your time)?
Have you ever thought about taking what you deliver for your clients and turning it into an online programme, a course, or a membership site?
A number of my clients have so I thought it would be a great topic for a podcast.
In this episode of The Agency Accelerator Podcast, I am joined by David Miles, CEO of The PPC Machine.
The PPC Machine is an agency that helps mortgage brokers generate high-quality leads from their website using PPC and website optimisation.
David shares how he's taken his PPC services and developed an online membership programme. We explore why he choose a membership programme over other online models, we look at some of the tech he has in place to run his membership, and the challenges and pitfalls he experienced as he developed his programme.
Time Stamp
[2:37] What was the catalyst to begin exploring and creating an online programme?
[4:43] How to explore different online models - from membership programmes to one-off courses.
[5:37] The reasons for choosing membership model over a standard course
[8:05] Understanding the structure of an overall online programme
[13:04] How to encourage members to take action for online learning success
[14:04] What is the current status of David Miles’ PPC online programme?
[14:50] The biggest challenge in creating an online programme
[17:40] The component parts and tech tools that best work for The PPC Machine
[21:06] Tips in selling membership programme
[23:38] What advice to give to the listeners who plan to take their business online?
[27:21] Tips in pre-selling an online programme
[29:20] What are the things that David Miles would have done differently if he were to start over again?
[30:41] How to determine the pricing for an online programme
[34:16] What would David Miles’ advice be to his younger self?
Quotations
“Moving your 1-2-1 services to an online programme makes your business more scalable. You can reach more people.” - David Miles
“I think a really good bit of advice that you don't need to have everything ready at launch. In fact, if you're launching a programme yourself, you need to create a minimum viable offer..“ - Rob DaCosta
“..no one is going to judge how good your programme is by the quantity of content. You don't need content about everything. You just need to have good quality content.” - Rob DaCosta
“Launch with a minimum viable product so that don't don't feel you've got to spend six months or a year creating something huge before you launch, because the big risk if you do that you might be creating something that nobody wants and then you've wasted a year of your life, so decide what your minimum viable product is.” - David Miles
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Useful links mentioned in this episode:
The Agency Accelerator
Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency.
Every Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours.
Whether you are just starting out or running an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you.
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