From Micromanager To Visionary: How To Know When Agency Owners Are Ready To Let Go With Rachel Gertz artwork
The Agency Accelerator

From Micromanager To Visionary: How To Know When Agency Owners Are Ready To Let Go With Rachel Gertz

  • S4E180
  • 35:45
  • August 10th 2023

Today we are diving into the struggles agency owners face when it comes to letting go and delegating responsibilities. Joined by special guest Rachel Gertz, co-founder of Louder Than Ten, we explore the typical growth journey and share common indicators that agency owners are ready to delegate. 

From the importance of project managers to building a brand that is not defined by the owner, this episode offers insights and advice to help agency owners transition from micromanagers to visionaries. Learn how to build a strong foundation for your agency's growth and overcome the hurdles of letting go.

Time Stamp

[00:54] Introduction to Rachel Gertz, co-founder of Louder Than Ten, helping agencies improve project management

[04:01] When should you hire your first project manager/account manager?

[07:10] Working on your mindset to learn to ‘let go’

[08:46] Separating the leader from the brand 

[11:04] Knowing when you are ready to let get.  Trust and communication

[14:01] Plugging the gap between the owner and the rest of the team

[16:50[ What systems do you need to put in place to ensure you can consistently grow?

[21:40] Training your account managers to respond effectively to clients and not just be ‘people pleasers’!

[22:20] 5 answers you can give when a client asks ‘can you just…’.

[24:15] Can you train an AM to become a PM and vice versa?

[27:56] What are the basic tools and systems to put in place?

[31:54] What company KPIs should you share with your team?


“Having a system of communication whereby individuals can pull insights from the person who is the knowledge holder can totally flip a dynamic and make delegation and scaling much easier."

‘My belief is that project managers can make great account managers. However, not all account managers can make great project managers’— Rachel Gertz 

"The sooner we teach our teams to have a commercial mindset and understand what profit means, the better." - Rob Da Costa

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Useful links mentioned in this episode:

The Agency Accelerator

Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency.

Every Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours.

Whether you are just starting out or running an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you.

To learn more about Rob, his coaching and training, visit the website