In this episode of The Agency Accelerator Podcast, I am excited to be joined by Michelle and Christian Ewen, owners of Write on Time Ltd, a Public Relations (PR) agency. They have a vision of helping business owners to grow and thrive through positive media coverage and industry awards recognition. This episode is all about PR and how it fits in your marketing strategy.
[1:39] Michelle and Christian’s story of crossing from journalism into the agency world
[2:45] Deciding factors in starting a PR agency business
[4:52] How Michelle and Christian Ewen found their calling in the middle of the pandemic!
[7:55] Importance of having PR in your marketing strategy.
[9:20] When an established media or publication writes about you, it helps not only to amplify your message but also to strengthen your credibility.
[10:21] If you can get your organization mentioned in an article in a key publication, it is a big help for your SEO strategy.
[11:15] How to measure the effectiveness of your PR marketing strategy
[15:24] How to manage clients in setting the right PR goals for their business
[19:04] Tips and tricks on starting to do PR for your business
[24:32] The Pros and Cons of a husband and wife working together
[31:33] Stay tuned for ‘The 5-Day PR Challenge’ by Michelle and Christian Ewen
[33:25] What advice would Michelle and Christian Ewen give their younger selves?
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Useful links mentioned in this episode:
- Connect with Michelle and Christian Ewen:
- LinkedIn: Michelle; Christian
- Write on Time Ltd
- Upcoming The 5-Day PR Challenge (FREE)
- Cloudways (enter AA20 to get a 20% discount off your first 3 months)
- The Self-Running Agency Book
- The Agency Selling System (enter PODCAST10 for a discount)
- Get in touch with Rob at [email protected]
The Agency Accelerator
Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency.
Every 2nd Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours.
Whether you are just starting out or run an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you.
To learn more about Rob, his coaching and training, visit the website