What are the latest trends in creating compelling and engaging content on Linkedin?
In this week's episode of The Agency Accelerator Podcast, I’m joined by one of my repeat and popular guests, Tracy Burnett. Tracey is a LinkedIn marketing expert, who helps business owners generate more business using LinkedIn.
In this episode, Tracy shares the latest trends, ideas and tips in creating content strategies for LinkedIn.
Make sure to grab a pen and paper for note-taking because this will be another action-packed episode.
[02:15] Is it worth switching to Creator mode?
[03:11] The key ‘new things’ in using LinkedIn
[04:41] Why has LinkedIn limited the number of connection requests you can make each week?
[06:09] How to publish newsletters on LinkedIn (new function)
[07:36] The four (4) pillars in creating content
[09:48] Understanding how to make the algorithm work for you
[14:01] The importance of getting debates in your posts
[15:03] Why are hashtags important and how many should you use?
[15:38] How to research your hashtags
[17:09] Why you should create your own hashtag
[19:12 How many times a week should you post on LinkedIn?
[21:10] Are Pods worthwhile?
[24:58] The importance of creating high-quality content rather than any old content!
[26:11] How to create content that your audience cares about
[26:53] Being authentic & human in your posts
[32:19] Tracey’s advice to her younger self
“...every single, robust, deliverable business development strategy takes time.” - Tracey Burnett
“I think that asking yourself this question when you're writing a post of ‘Will my audience care about this?’ is actually a really good benchmark to decide whether it’s a good post or interesting.” - Rob Da Costa
“Don't feel you need to be everywhere... Keep your marketing simple.” - Tracey Burnett
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Useful links mentioned in this episode:
- Tracey Burnett - LinkedIn #linkedinwithtraceyburnett
- Episode 37: LinkedIn Learning - Interview with Tracey Burnett
- Rob Da Costa’s YouTube Channel
- Get in touch with Rob at [email protected]
The Agency Accelerator
Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency.
Every 2nd Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours.
Whether you are just starting out or run an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you.
To learn more about Rob, his coaching and training, visit the website