My Journey Into The Online World

I've recently had several clients discuss with me about taking what they teach and creating some kind of online mentorship or online programme. So, I thought in today's episode, we do something a little bit different, and that is for me to the ups and downs of my own adventures in the online world and share with you the many mistakes I’ve made and the lessons I have learned.

Time Stamp

[02:00] 2012 - my first adventure into the online world - and rude awakening!

[02:39] The first course I created (and it was a complete flop!)

[03:17] My 2nd course on sales and marketing (which also flopped)

[03:55] The 2 key lessons I learned after 2 flops (get clear on my niche and validate first)

[04:33] The importance of pre-selling your course or ideas before you start developing it

[05:03] The first course that (accidentally) was successful

[05:54] There is no such thing as passive income!

[06:26] Why I created my first online Mastermind programme

[08:06] Online content opens up an audience that I couldn't reach before

[08:26] Using Jobs to Be Done interviews to really understand your target audience’s needs 

[09:08] The concepts behind The Self-Running Agency 

[09:42] How the Self-Running Agency has morphed into a membership programme

[10:46] The time and money I wasted learning my lessons

[11:00] Why I use Kartra for hosting my programmes

[11:35] The number 1 way I market and sell my online programmes

[11:35] Focus on going deep with one or 2 courses, don’t go wide with lots of courses!

Quotations

“For anyone wanting to launch into the online world, go and talk to your audience and validate your idea first before you invest any time in developing your idea” - name

“There is no such thing as passive income - for every sale you make there is a ton of work needed behind the scenes” - name

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Useful links mentioned in this episode:

• Kartra for hosting your business (link for a free 14-day trial)
• The Self-Running Agency Membership
• Build Nurture Convert Email Marketing Course
• Contact Rob: [email protected]