Planning for a successful year ahead artwork
The Agency Accelerator

Planning for a successful year ahead

  • S2E51
  • 16:38
  • January 21st 2021

Good riddance to 2020, I am looking forward to a happier and more balanced 2021. Let’s not take for granted all the freedoms that we had pre-2020, once we start getting them back this year – fingers crossed!

In today’s episode, I talk about having a plan for the year, as well as putting a robust business development strategy in place so you can get a consistent pipeline of leads, prospects and new clients – and you don’t need to rely on word-of-mouth and referrals.

Time Stamp

01:34 Two key areas to have in place in order to take back control and get a better work-life balance

02:00 How to get a plan in place for the year ahead 

04:40 The 7 areas that your plan should incorporate 

07:00 How to break down your plan into quarters 

08:03 Breaking your quarterly strategies into a monthly plan

08:49 The importance of your plans being dynamic 

10:00 Why you need a consistent pipeline of leads, prospects and new customers for your plan to work 

11:05 The foundations of creating your pipeline 


Useful links:

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Download the 'Creating A Sustainable & Profitable Agency' book

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Rob

The Agency Accelerator

Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency.

Every Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours.

Whether you are just starting out or running an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you.

To learn more about Rob, his coaching and training, visit the website