In this episode of The Agency Accelerator Podcast, I am excited to be joined by Marcel Petitpas and we are discussing everything to do with your agency’s profits, pricing and margins. Another action-packed episode so grab a pen and paper and be sure to take notes!
[1:02] Let’s start by welcoming Marcel Petitpas, our guest for today’s episode. He is the founder of Parakeeto, which aims to help agencies become more profitable. Parakeeto is a software platform that helps users to create data-driven estimates.
[1:40] The importance of focusing on agency pricing and profitability.
[4:11] At what stage of an agency’s growth should they start implementing time-tracking systems?
[7:06] The importance of understanding your business processes.
[8:05] Pitfalls and tips to early prospect discussions
[14:02] How to maximise profitability of a project
[16:27] How to calculate Adjusted Gross Income (AGI)
[19:07] What are key metrics for agencies to look at? Differentiate between Gross Margin and Average Available Rate.
[25:20] How to make team members more commercial
[28:51] How to implement the Agency Profitability Flywheel in your agency
[33:32] A business paradox: Slow down to speed up
[34:14] What are the best strategies to raise your prices
[35:58] The ideal approach for value-based pricing.
[36:34] Word of advice: “Say YES to things that scare you!”
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Useful links mentioned in this episode:
The Agency Accelerator
Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency.
Every 2nd Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours.
Whether you are just starting out or run an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you.
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