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Scaling Your Agency Through Outsourcing With Brian Gerstner
- S4E187
- 26:15
- September 28th 2023
In today's episode, Brian Gerstner, founder of White Label IQ, joins Rob to share his expertise on how marketing agencies can leverage outsourcing to enhance their capabilities and fuel growth.
We delve into the pros and cons of outsourcing versus in-house hiring when is the right time to consider it, how agencies can find reliable partners and the systems required to make outsourcing work smoothly.
Brian also touches on the impact of AI in the industry, making this episode a must-listen for agency owners looking to scale their businesses.
Time Stamp
[00:00] Introduction to the episode: Brian Gertser, shares expertise on incorporating outsourced labor and finding reliable partners.
[01:47] Why Brian started an outsourcing agency
[03:35] Where do you start when considering outsourcing? Learn from your partners before you bring in fixed costs (such as staff)
[03:54] Tips on what tasks to outsource v what should be in-house?
[05:49] What systems & processes do you need in place to make outsourcing successful?
[07:40] How do you find the right partner?
[10:25] What risks are there with outsourcing?
[13:56] Examples of projects you can outsource
[16:15] The importance of finding partners now
[17:33] How do I integrate partners into my in-house team?
[19:53] How is AI impacting the future of the marketing landscape?
[23:20] What advice would you give your younger self?
Quotations
If you really want outsourcing to work, you have to invest in the front end: treat them like an employee."— Brian Gerstner
“We all need to build our pool of freelancers and outsource partners, so they're there when we need them. Don’t start looking for one when you need them now!”— Rob Da Costa
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Useful links mentioned in this episode:
The Agency Accelerator
Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency.
Every Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours.
Whether you are just starting out or running an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you.
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